Skip To Content


The Alliance Partner - Rapala, USA

Aubright Provides a Perfect Fit for the Expanding Product Needs of Rapala USA!

The Situation

Rapala, the world’s favorite fishing lure, was looking to expand its footprint even further in the recreational/fishing space with a broad selection of domestic-made fishing accessories. This exclusive line of products includes cleaning boards, fillet stations, rulers and rod racks.

The Solution

Our full-service, in-house expertise in design, engineering and custom sheet-plastic fabrication are the exact capabilites Rapala was looking for. From front-end planning to back-end fulfillment, we work hand-in-hand with Rapala on an ongoing basis to design, fabricate and private brand unique, exclusive products for distribution in their markets. It’s a perfect partnership for the two Minnesota-based companies.

“We are excited to align our two companies,” says Tom Mackin, President of Rapala USA. “Working with Aubright allows us to develop new products, expand our offerings and become an unbeatable resource for customers in the trade and for anglers around the world.”